OUR BRANDS
Creating our own brands is a way of bringing our Group values to our customers' table. We value your everyday grocery shopping, and deliver value without compromising on quality.

To offer high quality and competitive prices, we developed own label and private label products, forming partnerships and leveraging synergies with selected suppliers.
il Viaggiator Goloso®
il Viaggiator Goloso® brand offers quality products rooted in meticulous research. A tasty journey to explore authentic flavours, fit to the most exquisite palates. Our constant research makes for a full line of traditional and innovative food for you to enjoy at a fair price. il Viaggiator Goloso® caters to everyone's needs: traditional and organic products, gluten-free or plant-based – we got every taste covered.
GRANDI VIGNE
Italy’s finest, monitored from the vineyard on, for everyone. Our country has a strong winemaking tradition, hence the incredible regional variety of flavours, colours, and aromas. Whites, reds, or rosés, dry or sweet, fruity, aromatic, or fresh, still or sparkling – almost every region features small, high-end growers, who have been passionately looking after quality for generations. Grandi Vigne mainly aims at enhancing our land’s excellent wines, and hinges on the constant research for the best it has to offer.
IPER
More than 1400 products, just one philosophy: market-leader quality at an affordable price. The Iper La grande i hypermarkets meet customers’ needs by offering a range of fresh food and non-food products, with great care to recipes and taste.
U!
U! products found in UNES stores, as well as il Viaggiator Goloso® were created to get you great prices without compromising on quality.
Every day, our groceries offer is complete and grants great value-for-money, with more than 1000 products ranging from fresh to canned foods, lactose-free alternatives, personal care and household products, and pet food.
A constantly evolving line of products that meets the needs of different target customers who care about quality and keep an eye on prices.
MARE VIVO
A complete range of fish products is available at the frozen foods counter of Iper la grande i.
The Mare Vivo brand offer Iper's customers chilled and frozen fish products, including a wide selection of seafood and shellfish, as well as fish fillets such as seabass and silver sea bream.
amarsi e piacersi
A bespoke line by Iper La grande i to satisfy customers who look for taste in every meal, from breakfast to snacks and dinner.
Well-being and a healthy lifestyle are two key principles of this product line, reflecting Iper's focus on healthy and conscious food consumption.
The line offers three main categories of products – functional, rich-in or low-in products; products such as gluten-free, lactose-free and with no added sugar products; and 100% plant-based products.
PATTO Qualità IPER
The food supply chains of Iper La grande I: Italian quality, zero compromising. The Patto Qualità Iper brand is committed to offering customers good products, and not simply taste-wise. The Patto Qualità label on fish, cold cuts and cheeses, meat, and eggs testifies the partnerships with responsible suppliers and guarantees an exclusive line that wagers on awareness and accessible quality. Simply put, Iper La grande i and its philosophy.