The Benessere (‘wellness’) section is an innovative addition that fits perfectly with Iper's goal of providing superior options not only for nutrition, but also for personal care.
It offers a wide range of nutritional supplements, products for physical and mental wellbeing and specialised professional advice to help customers make the best choices for their individual needs.
This project stands out due to its extensive and thorough range, covering everything from meal replacement supplements to specific sports products, while also catering to wellness and personal care needs. The new Iper Benessere area can be found at Iper Montebello, Iper Seriate, Iper Milano Portello, and Iper Varese.

February 15, 2024 – Rom'antica opens its new store in Piacenza on Corso Vittorio Emanuele II 76. This event marks the opening of the chain's 51st location, in line with Rom'antica's expansion strategy to bring its unique slice, light and crispy pizza to the heart of Italian cities and shopping centres, offering a high quality gastronomic experience for dine-in, take-away and delivery. The decision to open a new store in Piacenza reflects Rom'antica's aim to promote cities with a rich historical and gastronomic tradition, such as this Emilian city, famous for its cultural heritage and culinary delights. Located in the vibrant city centre, the new Rom'antica store in Piacenza is easily accessible for both locals and tourists.

For many years, our pastry bakers have been diligently creating a variety of baked goods every day.
Today, we have important news: Iper store bakeries now feature a large assortment of gluten-free products.